Updated: Sep 11, 2019
So many of us artists want to "make a living off of our work." On the surface, this goal makes sense and it even works for a few fortunate creators. However, when you look at the number of how few artists are served by the structure of selling work in the market, we realize that the model is deeply flawed. But somehow, even though it doesn't work for the vast majority, the trajectory of the model remains in place and shapes the creativity of all who work within it.
As artists, we keep making, because that's what we do. And if we stick with it, we may even make great work. But if we take, even a small pause from the inherited grind, we gain a little perspective, and a question slowly emerges:
What type of value, and how much of this value, is typically lost when we create for standards set by the market? How can this value be regained, circulated, and increased?
To regain this value, creative tithing asks all involved: "What do you seek?"
We believe this question is artistically generative and moves us closer to our shared value beyond the market. We ask ourselves what we seek because it has been too easy to assume the market-based ideal as the untouchable parameter of the creative process.
What do I seek?
This is a question asked between a soul and God. It is an uncomfortable question that threatens the false self-image that we have worked tirelessly to perfect. However, this question, if asked repeatedly, weakens the false self and reveals over time our authentic voice.
Creative tithing is a practice in which we hold this question before us like a flashlight, shining light on our hidden intentions. Creative tithing reveals a place where we can enact this question and find a response in the movement of God in our work and in the hidden silence of our heart.